With all the buzz about marketing automation software, have you ever wondered whether you should be focusing more on your landing pages or your sales funnels? An effective campaign will use every element to drive conversions and increase return-on-investment. But what does an effective campaign even look like?
Two of the most popular all-in-one marketing automation services are Leadpages and Clickfunnels. They possess the same core functionality: building landing pages, creating sales funnels, and using customized elements to generate leads.
Leadpages is best known for allowing easy creation and optimization of responsive, conversion-proven templates. The system allows you to build and launch your website within minutes, even if you don't have any background in web development.
Clickfunnels, on the other hand, focuses more on specific types of marketing automation. Using the automation templates, you can optimize processes efficiently for multiple different industries.
Both are valuable services, but the right one for you depends on a number of factors. Here are the important things to know.
Overview of Leadpages and Clickfunnels
Unique Leadpages Features
Unique Clickfunnels Features
Landing Page Design
In total, this program gives you access to more than 500 customizable templates. There are two page builders that allow for dynamic changes. The drag-and-drop interface, which is the more comprehensive, allows you to play with visual elements in real time. The static builder involves keying changes without real-time displays.
The number of available templates may seem overwhelming at first. But you can narrow down your options by searching with criteria including:
Since Clickfunnels structures all its tools through a funnel system, it's a little harder to access the page builder. You also need to start from the marketing side of things. This can be an advantage for specific promotions, but a disadvantage when creating keyword-enriched content.
Once you've chosen from one of 21 potential sales funnels, you can create a landing page for the marketing sequence. 190 total free template choices are available, and there's also access to a marketplace where you can purchase paid funnels designed by other Clickfunnel users.
Templates are sorted into categories:
Leadpages wins the landing page builder contest thanks to its hundreds of templates, dynamic drag-and-drop interface, developer-friendly static builder, and ability to create an entire website network in minutes.
Though Clickfunnels offers good landing page building options, every one must be individually created as one step of a new sales funnel.
Upon logging into the service's interface, you'll be directed to a default dashboard that displays existing pages, options for creating new pages, options for creating split tests, and access to other exploratory features.
The simple and aesthetically pleasing layout makes it easy to find and use the different features. You don't have to hunt through tons of disorganized menus or try to parse blocks of text.
The Clickfunnels user interface gives you a birds-eye view of your ongoing sales funnels, rather than showing your landing pages. The center of the page has real-time analytics, while the top of the screen allows you to toggle between features.
With the analytics on the display page, you'll be instantly updated on sales, subscriber opt-ins, and page views for multiple side-by-side funnels.
Both of these user interfaces are intuitive and well-organized. Which one you prefer just depends on whether you want your landing page or real-time analytics data more immediately accessible.
Third Party Integrations
Leadpages fully integrates with 23 popular third party applications. Among the software included are:
On the other hand, this service comes with 38 total integrated applications. The software has a particular focus on e-commerce clients, integrating with the communication and shopping programs that most online stores use to power their sales.
In addition, if you get an advanced package, you'll be given access to Follow-Up Funnels. This automated email marketing service is designed to work with the rest of your Clickfunnels data to handle every aspect of online customer relations.
Some of the most important third party tools include:
In addition, this program includes Zapier compatibility. Zapier can connect non-integrated programs and pieces of software, so you can still connect any existing third-party applications that aren't compatible.
Since Clickfunnels is optimized for e-commerce transactions, the platform can integrate with the following payment gateways:
Leadpages can integrate with all the basic applications you're probably using to manage other aspects of your marketing. But Clickfunnels has 38 total program integrations, including multiple e-commerce integrations, and the Zapier compatibility lets you connect non-integrated programs.
Monthly Pricing Plans
If you want affordable marketing automation software, Leadpages has a basic plan that's significantly cheaper. However, Clickfunnels allows for more robust campaign management.
Pros and Cons of Leadpages
Pros and Cons of Clickfunnels
Final Thoughts: Which is Better?
Though Leadpages and Clickfunnels both combine sales funnel automation systems with landing page builders, each program is best suited to different tasks. Clickfunnels leans more toward the sales funnels, while Leadpages has a strong focus on website creation and lead capture.
If you're looking for a program that has all of the features necessary to build a high-conversion website, launch an ad campaign, create subscriber lists, segment your consumers based on data, capture customer information, and increase consumer engagement, Leadpages is the most dynamic on the market.
On the other hand, if you're building a unique marketing automation system tailored to a specific industry or purpose, then Clickfunnels is the way to go. In addition to having basic webpage building software, the program allows you to automate actions like purchases, upsells, downsells, and follow-up inquiries. It keeps you in constant touch with your customers.