Unbounce Vs Instapage – The Ultimate Comparison

How do you keep a customer's interest once they've clicked on an advertisement? This is where many marketing campaigns lose steam. To increase sales and consumer engagement, the person needs to be interested in the content they see. That's where landing pages come in.

Landing pages are unique website pages that can be attached to advertisements and email campaigns. When a person clicks a link, they'll be brought to a page with specific content regarding that ad. This makes them much more likely to perform actions like buying products or opting in to subscriber lists.

If you don't have a coding background, the idea of creating landing pages might be intimidating. But with a landing page builder, you don't need technical expertise. Two of the most popular landing page creators are Instapage and Unbounce.

Each gives you access to multiple features that increase conversion rates and return-on-investment. Because they look so similar at a glance, I've reviewed the key differences so you can choose the best system for you.

Overview of Unbounce and Instapage

Shared Features

  • Basic data reporting for consumer engagement.
  • Responsive templates customized for your needs.
  • Basic pop-up creation.
  • Countdown timers for sales and contest deadlines.
  • Images.
  • Customized opt-in forms.
  • Video embedding.
  • Social media sharing buttons.
  • Unlimited A/B variant testing.
  • Dynamic text replacement pages.
  • Parallax scrolling.

Unique Unbounce Features

  • The most affordable base pricing package, costing $79 per month.
  • Importing and integration of custom code.
  • Greater flexibility for technical users.
  • New lead notifications.
  • Image creator.
  • More than 840 fonts.
  • Landing page, sticky bar, and pop-up duplication.

Unique Instapage Features

  • Gridless drag-and-drop system that lets you place page elements anywhere.
  • Advanced analytics and reporting.
  • Generation of heat maps.
  • Customizable pop-ups based on exit intent.
  • Instablocks to allow consistent branding or styling.
  • Collaboration software for multiple team members.
  • Pixel distance information for design precision.
  • WordPress, Drupal, and custom domain publishing.



Unbounce comes with about 125 landing page templates available for free. In addition, you get access to the Themeforest marketplace, which has hundreds more templates available for purchase.

Unbounce vs Instapage

Templates are tagged with different categories, allowing you to find designs optimized for your specific industry or marketing tool. In addition, you can create thank you pages, consumer information forms, and subscriber opt-in forms.

For those who want to create customized templates without one of the presets, Unbounce comes with that capability.


Instapage is host to over 200 templates. Each design is geared toward a specific purpose, made to display after a user takes a certain action.

Unbounce vs Instapage

Some of the template categories include:

  • Thank you messages following a purchase.
  • Event, webinar, or ecourse registration confirmation.
  • Free trial signup access.
  • Demo requests.
  • Course enrollment application confirmation.
  • Appointment scheduling.
  • Business service inquiries.
  • Mobile app downloads.
  • Travel booking confirmations.
  • Waitlist notifications.
  • Thank yous following purchases, shares, or other forms of consumer engagement.

Winner: Instapage

Both services offer a number of pre-categorized templates that can be customized with different elements. However, Instapage comes with a much higher number of free templates, along with more industry-specific and action-specific categories.



Unbounce is built to work with more than forty of the most popular third party applications for marketers. In addition, the platform is compatible with Zapier, which allows for more than sixty additional program integrations.

Unbounce vs Instapage

You can use third party programs to automate and simplify a variety of tasks. Unbounce has support for services in these categories:

  • Customer relationship management systems.
  • Live chat.
  • Utilities.
  • Social media management.
  • Email management and automation.
  • Marketing automation.
  • Customer support resources.
  • Call and SMS tracking.
  • Educational tools.
  • Outside analytics and reporting.
  • Webinar hosting.
  • Variable testing and optimization.


Instapage also comes with more than forty program integrations plus Zapier's 60+. Each of the service categories includes multiple specific systems to choose from.

Unbounce vs Instapage

The Instapage categories cover:

  • Ad campaign management.
  • Data and analytics.
  • Customer relationship management.
  • Call and SMS tracking.
  • E-commerce platforms.
  • Email marketing tools.
  • Pop-ups and exit intent actions.
  • Live chats.
  • Marketing automation software.
  • Webinar hosting.

Winner: Instapage

Both services can integrate with many different programs, allowing you to complete actions without switching interfaces. Instapage has just a slight edge because of the way every category has multiple different programs. This allows users a greater range of flexibility when choosing the third party tools to help them.

Reporting and Analytics


Every plan comes with unlimited A/B variable testing that can be integrated with Google Analytics software.

Unbounce vs Instapage

The A/B reporting is some of the easiest to understand. Each variable is displayed side by side, with statistics about engagement beside them. You'll be told at a glance how many visitors and conversions each variation had, plus the total conversion rate.

It's a basic tool that's easy to use, but it doesn't have advanced reporting capabilities.


Instapage also integrates with Google Analytics and offers unlimited A/B testing. However, the data reporting is more comprehensive and usable. The interface can be a little more confusing if you're not sure how to interpret the data.

Your analytics page shows statistics for engagement with both the desktop and mobile versions of each variant.

With the Filters menu, you can view data regarding specific demographics or other marketing-related subsections. If you're trying to engage with a particular part of your consumer base, the ability to break down your information is vital.

Unbounce vs Instapage

You can also download reports and easily switch between pages for different variations.

One of the most important features of the Instapage analytics program is that you can set your own parameters regarding conversions. The default is to count conversions as every link click and form submission. But you can adjust the user actions that you consider important converting behavior.

You can also view a Performance graph, which is a visual representation about the number of visitors, the number of conversions, and the number of users who navigated away without interacting.

Reports can be customized based on the page, timeframe, demographic, variation, and type of device viewed. You can also export the reports as .xlsx, .cvs, or .txt documents to save them in offline storage areas.

Winner: Instapage

In addition to offering all the basic data from Unbounce, Instapage has a huge number of customization and exporting options for generating your reports.

See Full Review of - Unbounce | Instapage

Pros and Cons of Unbounce


  • The starter plan is more affordable than the starting tier for the other service.
  • Sticky bars and pop-ups are built into the creation process.
  • For those with a coding or technical background, the system allows much more customization with imported user code.


  • The program doesn't have as many templates, and the interface tends to be a little difficult for beginners to use at first.

Pros and Cons of Instapage


  • The A/B testing framework provides better, more comprehensive reports than with nearly any other landing page builder.
  • Each of the 200+ templates can be narrowed down based on category, customized using a gridless system, and tweaked to display differently on mobile.
  • The Premium plan tiers come with integrated heat map tracking software.


  • Since the system is built for people with no technical background, there aren't as many coding customization options.

Final Thoughts: Which is Better?

Both of these programs provide comprehensive features to create and publish high-converting landing pages without any hand coding. The best one for you really depends on how useful you find the different setups. Unbounce is best for intermediate developers, while Instapage is optimized for people without a technical background.

Unbounce is the go-to option if you're on a budget, want the most inexpensive basic feature package, have enough technical background to navigate the interface, and don't mind sacrificing some data and analytics reporting tools.

Instapage is a little more expensive, but it also comes with more comprehensive features. You get access to real-time reporting and analytics regarding various marketing tool performances. In addition, the A/B split variation testing is more helpful than most other testing setups, which allows you to optimize your campaigns further.


Official Top 5 Review Team
Official Top 5 Review Team

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