Getresponse Vs Aweber

Shouldn't an email management software make your marketing campaigns easier?

All good business email marketing is done through some level of automation. In addition to saving time and increasing user engagement, automated features allow you to personalize the email experience for every consumer.

Rather than coding your own programs, email marketing companies offer multiple email management features. These include email creation, automation processes, data capturing, and maintenance of different subscriber lists. Most of these programs also offer some form of data and analytics reporting.

When you start looking for a comprehensive email platform for your business, two of the first names you'll see are Getresponse and Aweber. Both platforms are popular and effective. But which actually performs better?

Overview of Getresponse and Aweber

Shared Features

  • Hosting mailing lists and capturing data.
  • Offering multiple types of premade newsletter templates to customize.
  • Automated autoresponder processes that send emails to subscribers as timed follow-ups.
  • Data regarding the number of emails opened, links clicked, and users unsubscribed.
  • Automated message builders to populate newsletters with content without needing to code by hand.
  • Integration with third party applications like marketing automation software, page building software, customer relationship management systems, or e-commerce platforms.
  • Responsive templates that display properly across all devices and screen sizes.

Unique Getresponse Features

  • Advanced marketing automation tools.
  • Landing page creation software.
  • Customer relationship management tools.
  • Webinar hosting.
  • Automatic sales funnels.

Unique Aweber Features

  • AMP for email.

Winner: Getresponse

Aweber functions as an email managing tool, but that's all it is. Meanwhile, Getresponse has enough extra features to function as a full-service marketing management tool. You can create and launch website content, host webinars, and create complex marketing automation workflows.

Template Options

Getresponse

Getresponse has 500 free responsive templates available for creating different newsletters. These are easy to edit with your custom colors, images, text, and other content. Some of the designs are less visually appealing than the competition, though.

Getresponse vs Aweber

With the most recent email editor update, Getresponse gives you access to hundreds of Google-specific fonts.

Aweber

Aweber has far more email templates available than basically any competitor on the market. You can pick from one of 700 responsive options. Unfortunately, the font options are much more limited than with the other service.

Getresponse vs Aweber

This program's email templates integrate AMP for email. That's a type of technology that allows you to create dynamic email content. Dynamic content changes according to different variables, so people have a reason to check back every so often.

The AMP for email feature can also create interactive emails. You can send newsletters with clickable RSVP buttons, multiple choice polls, or social media sharing tools. Consumers can use these without needing outside software or to open another web page.

Winner: Aweber

When it comes to customization options that drive conversions, Aweber is head and shoulders above the competition. Each of the 700 templates is designed with specific user engagement in mind. And by adding dynamic and interactive elements, you draw the consumer in rather than bombarding them with static updates.

Autoresponder Programs

Getresponse

The autoresponder program is equipped to send emails during time intervals following a subscription, or in response to a subscriber's action. The action-based trigger setup is one of the strongest points here. There are multiple comprehensive options for different user actions, and the actual automation creation is easier than with the competition.

Getresponse vs Aweber

The full list of potential action triggers includes:

  • Sent and opened messages.
  • Clicked links.
  • Adding contacts to new lists or CRM pipelines.
  • Changing custom user fields.
  • Adding tags.
  • Visited pages, including landing pages.
  • Made a purchase or multiple purchases.
  • Abandoned a shopping cart without checking out.
  • Reached a specific engagement score in the Getresponse scoring system.

Aweber

Aweber's autoresponder function works the same way as the other service's, featuring automation processes centered around time intervals and actions. Though the customization options aren't as comprehensive, you can still create fairly effective workflows.

Getresponse vs Aweber

Some actions available include:

  • Segmenting subscriber lists based on whether they choose daily, weekly, or monthly email updates.
  • Segmenting lists based on the subscriber's choice of their level of engagement.
  • Creating new segmented lists of consumers who have engaged with emails or made purchases.
  • Send follow-up emails to consumers who haven't opened previous emails.

Most of Aweber's action-based emails are done by automating the creation of segmented subscriber lists.

Winner: Getresponse

Getresponse has more customization options regarding user actions and personalization. It also has an interface that's easier to understand. Once you get the hang of Aweber's automatic segmentation process, you can use that system to your advantage as well.

Marketing Automation Tools

Getresponse

The Marketing Automation program allows for more complex use of your autoresponder. The interface uses drag-and-drop flowcharts to customize emails based on any number of consumer interactions.

Getresponse vs Aweber

Some of the most common workflow procedures are based around specific types of:

  • Emails opened.
  • Links clicked.
  • Services or products purchased.
  • Items or prices of abandoned carts.
  • Unique URLs visited.
  • Subscriber information changed in a custom form.

This interface allows you to create unlimited variations in different workflows. You can even save different action chains and reuse them for more than one email, link, or product.

Aweber

Though the program includes some basic marketing automation tools, they aren't nearly as comprehensive, customizable, or easy to use. The 'Campaigns' tool is the closest thing.

Getresponse vs Aweber

Each campaign is designed similarly to the workflows in the other program. You have fairly limited actions, though:

  • Applying unique tags to individual products, link clicks, and email opens.
  • Waiting for a time interval before the next follow-up step.
  • Sending a message to the consumer.
  • Acting based on a specifically identified trigger.

These automated processes help the program to create multiple segmented lists at once, so you can target large swaths of your consumer base with highly personalized content. However, since the lists are mostly tag-based, they can be harder to manage and organize.

Winner: Getresponse

Both of these platforms have similar ways of building automation workflows to send more personalized emails. But Getresponse's tools include automation templates, the ability to duplicate your work across multiple channels, and more customizable actions and triggers.

Landing Page Building

Aweber

Aweber doesn't have a landing page building component at all. You'll need to use a third party tool to attach landing pages to your emails.

Getresponse

Getresponse, on the other hand, lets you create personalized landing pages for advertisements and emails in minutes.

See Full Review of - GetResponse | Aweber

Pros and Cons of Getresponse

Pros

  • The software functions as an easily-navigated email management system that allows you to create, grow, and engage your contact lists.
  • You can create and launch website landing pages, host webinars on your website, and use the marketing tools to optimize page conversions after people click your email links.
  • The automatic sales funnel program allows you to create multiple personalized venues for customer engagement, which increases your overall conversion.

Cons

  • If you already have marketing automation, sales funnel, landing page, and CRM systems, the extra features aren't very helpful and just drive up the price.

Pros and Cons of Aweber

Pros

  • The program is designed to be as simple as possible while still maintaining all the features necessary for a hassle-free email management experience.
  • Because the program works with email alone, rather than having extra marketing features, the pricing is much more affordable.
  • With the AMP for email feature, you can create and send dynamic emails that allow for interactive user responses.

Cons

  • While it will integrate with most third party marketing tools, it's not an all-in-one solution for maintaining your website and ad campaigns as well.

Final Thoughts: Which is Better?

Aside from the AMP for email feature, Getresponse has every single tool and functionality included in the Aweber software. On top of that, the program comes with a landing page builder, complex sales and marketing automation tools, a simple CRM interface, and webinar hosting.

That means that Getresponse is more equipped to handle the parts of your marketing that exist outside your email inbox.

On the other hand, Aweber does everything you want an email management program to do inside your inbox. It's a simple interface for beginners that's priced affordably. You can create and manage contact lists, design emails, and analyze conversion data.

REFERENCE & RESOURCES


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