Do you ever feel like no matter what you do, you're just not getting the conversion rates you need for your advertising? Maybe you're starting to wonder whether your business itself is at fault. Maybe you're debating whether to give up on online marketing altogether.
Sometimes the right software can make all the difference. Most small business owners don't have a background in web development or online marketing. And they also don't have thousands of dollars to hire a specialized team!
That's why programs like Leadpages and Ubounce were created. These systems allow you to manage your landing pages and marketing campaigns with features automatically designed to increase conversion rates. Using either program has the potential to drive a noticeable increase in traffic.
Since both systems are extremely popular and laden with features, I've compared them side-by-side to determine which is the best fit.
Overview of Leadpages and Unbounce
Both of these platforms function as sales funnel automation tools and landing page builders. That means they can take you from the initial stages of website creation through the deployment and adjusting of your advertising campaigns based on their results.
At a glance, each program is extremely similar. Both come with features including:
Unique Leadpages Features
Unique Unbounce Features
Intuitive Interface and Features
Leadpages
One of the major selling points of this service is that it has more than one editor tool. Like most of the competition, you can use an intuitive drag-and-drop interface to customize templates and import your own content. But there's also a static editor that allows for more simplistic changes.
The drag-and-drop editor can sometimes be daunting for those who don't have experience building landing pages. Even though customizing each element is easy, it's easy to become overwhelmed by the different visual changes. The static editor doesn't update a visual in real-time, so it's sometimes easier to navigate.
Though the drag-and-drop interface does have a certain learning curve, it also has more robust customization options than the static choice.
The program is also loaded with supplemental features that allow for easier use. Some of these include:
In addition, the program offers some level of email marketing management. You can use the leads generated to create and segment different mailing lists. From there, the Leadpages software can send customized emails to every list. The LeadDigits feature also gathers subscriber data and increases subscriber counts.
Unbounce
Rather than offering dual editor options, this program comes with a drag-and-drop interface that's easier to use. Beginners will have a much simpler time understanding how to manipulate each element and create the visual effects they want. The interface isn't as complicated as the other service's, but it allows for a high customization level.
The precision interface can move elements to within a pixel. When combined with the many available templates, it only takes a few minutes to fully customize and launch a page.
Winner: Leadpages
Leadpages comes with a wider array of features that can be optimized for your unique business needs. Each tool lets you improve your sales funnel and reach a wider consumer base. With that said, both programs have dynamic landing page builders that allow infinite customization options. Unbounce's is easier for beginners.
Available Templates
Leadpages
The default program includes over 500 responsive landing page template. There are also more than 200 site category options available for free. The pages with the highest converting technology can only be accessed with a premium plan.
One serious potential drawback is that different templates are optimized for different editors. Some templates cannot be used with the drag-and-drop editor, and vice-versa for the static.
Rather than needing to scroll through half a million choices, you can narrow down your template based on factors like your industry, the landing page's purpose, and the type of content.
Unbounce
This program doesn't have quite the same number of templates available, but it does offer up to 125. Unlike the other service, however, every Unbounce template has already been outfitted with conversion optimization features. You don't need to purchase a higher-paying plan to get the best conversion rates.
Templates have been optimized for nearly every major industry, including:
In addition to sorting by industry, you can find tablets based on the associated advertising campaign. Templates exist for:
The "Special Features" option also lets you see which templates use elements like video backgrounds or lightboxes.
In addition to landing pages, some of the service's templates are used to create customized pop-ups and sticky bars to hold your consumer's attention.
Winner: Tie!
In terms of sheer volume, Leadpages has four times as many available templates. With a premium plan, you get high-converting and responsive options. Unbounce's templates are all conversion-optimized, though, and the filters to find the right one are very comprehensive.
For quantity, seek the former; for high-precision designs for specific purposes, seek the latter.
Pros and Cons of Leadpages
Pros
Cons
Pros and Cons of Unbounce
Pros
Cons
Final Thoughts: Which is Better?
Both programs are full marketing solutions that will handle and automate everything from your landing pages to your opt-in forms to your advertising campaigns. They display real-time data and analytics, and they allow you to alter your future campaigns based on past success. In addition, both have webpage builders that outdo most competitors.
In terms of sheer number of features and options, Leadpages is the unbeatable choice. It boasts more features than the other service, has a larger template purchasing marketplace, and allows for more specifically customized lead generation tools.
With that said, Unbounce comes with much of the same functionality and may have advantages depending on your needs. Web developers will prefer the flexibility of the page and automation builders.
Unlike the other program, you can create entire pages from scratch by importing your own code. The builder also has more versatile options since the template elements can be more easily moved.
