If you've heard of AWeber and are curious whether they'll be a good fit for your business, hopefully reading through our review can help you make that decision. AWeber has provided email marketing tools to help more than 1,000,000 small businesses and entrepreneurs over the last 20 years.
The tools and services provided by AWeber are designed to simplify processes and help your company increase your customer base, sales, and revenue. They offer a variety of services focused on multiple aspects of online marketing from automation, funnels, generating leads, and analyzing the effectiveness of your various marketing campaigns.
AWeber was featured in one of our Top 5 reviews of the best email marketing autoresponder services as well. You can check that article out here.
AWeber's email services can help you create attractive emails that will help you stay in touch with your customers. They offer a variety of options when designing emails, so you'll be able to choose the option that works best for you.
You can use their Smart Designer to create an email template tailored to your business and brand. The Smart Designer will allow you to customize your template and add your logo or other key, identifying aspects associated with your business. You'll then be able to save the template to use for future emails.
With AWeber, you can also choose to use their HTML templates to design the perfect email or newsletter to send to your subscribers. There are more than 700 different templates for you to choose from, and each template is responsive to allow your customers to view it properly on all of their devices.
The drag and drop editor will allow you to customize the look of each email and add pictures and text to match the content. AWeber also uses RSS-to-email. This feature will allow you to turn your blog posts into emails to send to your customers.
Automation and Funnels
AWeber also offers a variety of automation services to make running your business and keeping in touch with your customers a breeze. You will be able to create email automation funnels that will send out emails at prescribed times based on the actions of your customers.
For example, if you have customers sign up for a service or purchase a product you offer, AWeber can automatically send them thank-you emails, follow-up emails, or additional information at spread out intervals. You may decide that they should receive the first email message after two days, the next message after five days, and so on.
The automation tools and funnels offered by AWeber are designed to help you stay in constant contact with your customers to increase loyalty and orders. You'll be able to set up the funnels, and then return back to the other aspects of running your business while AWeber keeps you connected to your customers and clients.
Tools to Help Gather New Leads and Customers
AWeber also offers various tools geared towards helping you add new subscribers to your email list. As you know, growing your email list increases the number of individuals who know about your product, and thus increases your monthly sales.
To help you add these new subscribers, AWeber can help you create forms and pop-ups to encourage individuals to join your lists. All of these forms and pop-ups are responsive, so they will display correctly on both mobile devices and desktop computers.
If you use various online tools, such as WordPress or PayPal, you'll be able to integrate these into your email list to help you continue to grow your customer base.
If your business is already up and running with a current subscriber list, moving these subscribers to AWeber will be simple. They won't need to opt-in again after you migrate them to AWeber either.
AWeber offers a high-rate of deliverability. You can feel confident that your customers will receive your messages in their primary email folder, not in their spam folder.
Monitoring and Analyzing Services
Without conducting testing and monitoring the success of the emails you send; it is difficult to know how many customers you're reaching and whether your emails are increasing your sales. To help you make these determinations, AWeber also offers different features to help you analyze the impact of your email marketing campaigns.
You can track the emails you send and view how many of your subscribers open the email, follow links from the emails to your website, or follow through and place an order. You'll also be able to perform split testing with AWeber.
Split testing will allow you to create two email templates. You will send one email to half of your subscribers and the other email to the other half. Then, you can compare which email was most effective in generating visits to your website and increasing your sales.
To help you stay on top of your contact list, AWeber also offers features to help you manage your subscribers. You will be able to view information relating to your subscribers, including the products they have purchased, their geographical locations, or the links they have followed from your emails.
You can use this information to send targeted messages to your customers. This can help you increase your sales by sending specific and personalized messages based on the interests and locations of the various subscribers on your list.
Other Features and Benefits of AWeber
AWeber can also integrate with various landing page creators. You can use them to help you develop landing pages that will convert visitors to your website into subscribers and customers.
They also offer three different mobile apps that can help you stay on top of your marketing campaigns. With the AWeber Stats app, you'll be able to view how effective the emails you sent were and see information related to new subscribers to your campaigns.
The Atom app will allow you to add subscribers to your email list that you may meet when you are out and about. You can enter their information and choose which list you want to add them to. After you add them, a follow-up email will automatically be sent to them.
The Curate app can help you create attractive newsletters from your mobile device. This can help you keep up with business tasks when you are not able to be in the office.
AWeber can be integrated with many other online services and apps. This can help you maximize the services and features you are already using. Some of the different integrations offered include WordPress, GoToWebinar, PayPal, Elegant Themes-Divi, Drupal, Dasheroo, Blogger, SquareSpace, and Weebly.
To help you take advantage of all the services the offer, AWeber also offers various webinars. These webinars focus on different aspects of email marketing and will help you get the most out of your subscription.
If you encounter any issues when using any of the services provided by AWeber, or just have a question, you'll be able to find support from someone on their team. AWeber's customer service team can be reached seven days a week by either live chat, email, or phone.
AWeber Subscription Plans
AWeber offers easy to understand pricing. All of the plans include all of the services listed above. The price of your plan will just vary based on the number of subscribers you have.
As your business grows and you add more subscribers to your email marketing campaigns, you will be able to upgrade your plan. All of the plans also allow you to send an unlimited number of messages to your customers.
If you're considering AWeber, but aren't ready to sign up for a paid subscription just yet, they also offer a 30-day free trial. Signing up for the free trial will allow you to test drive the services they offer and find out if they will be a good fit for your business before paying any money.