Instapage offers a variety of solutions to help you with your online marketing and advertising needs. You'll be able to use these services to help you develop and manage advertising campaigns on Google or Facebook, generate new leads for your business, and increase your online sales.
Instapage was featured in our review of the Top 5 Sales Funnel Builders. It can help you automate post-click funnels to help you propel your business to the next level. You'll find that it can be highly beneficial to your business and will be wondering why you didn't start using it sooner.
Landing Pages
Instapage knows how essential landing pages are in helping you generate new leads and increase your company's sales. That is why they offer tools to help you create highly effective landing pages that will yield high conversion ratios.
You'll find that creating a landing page with Instapage is quick and easy; it will only take you a few minutes. You'll be able to choose from the various forms and templates that Instapage has developed to help streamline the process of creating these post-click pages. There are more than 90 templates that have all been optimized to convert visitors to your pages into leads and orders.
You'll be able to customize the look and feel of the pages and forms you design by modifying text and adding your own images. With the Instablocks + Global Blocks tool, you can scale your pages to meet your needs. You'll also be able to save them to reuse again when you need them.
The drag and drop builder will help you personalize the content on the landing pages you create. It is designed to be easy-to-use, so anyone on your team should be able to step right in and create their own landing page designs.
AdMap and Personalization
AdMap is Instapage's tool that is designed to help you personalize your advertising campaigns to help you reach more potential customers. With AdMap, individuals who click on a particular ad you are running will be directed to an appropriate and target post-click landing page.
When you are creating your advertising campaigns, you'll be able to decide which of your landing pages will best fit the audience and services your ad is targeting. You'll be able to link your ads to these specific pages. This will make it more likely that more individuals who click on your ads will be likely to follow-through and enter their information on your landing pages.
When you sync the ad account you use with Instapage, you'll be able to see an overview of the different campaigns you are running and which landing page each ad will direct visitors to.
AdMap will also allow you to analyze the effectives of your advertising campaigns. You'll be able to view statistics related to the percentage of users who clicked on your ads that converted to customers or signed up for other services you offer.
Instapage also provides two-way synchronization. This allows for updates to be made between both Instapage and your ad service at the same time.
The personalization services provided by Instapage can also help make sure that the landing pages your visitors get directed to will be the best experience and match for their needs. You will be able to create landing pages to match specific keywords your potential customers may search for or based on different geographic locations, or other demographics, such as age.
These tailored landing pages can help you ensure that the visitors to your pages are viewing content that is relevant to their needs, making it more likely that they will sign up or purchase your products.
Experimentation
Instapage knows that you want to be able to monitor how effective their tools are in actually producing results and look for additional ways you can improve your advertising and landing page experiences for your customers. This is why they offer a variety of testing and analysis options for you.
You can run A/B or multivariate tests to compare which of your landing pages leads to the highest number of conversions. Determining this information can help you determine which of your page designs are most effective, which ones may need some tweaking, and which will need to be completely reworked.
Instapage also allows you to view heatmaps to see which areas of your sites your visitors are most drawn to. Again, this information can help you see where you may need to make some changes or updates.
They also have an easy-to-use dashboard that will allow you to view other statistics related to your landing pages, such as the number of visitors and conversions rates. It will also break down your costs per customer and per lead based on how much you spent on your advertising campaigns.
You'll be able to easily share the reports generated by Instapage with team members or clients. This will allow everyone to be on the same page and work together to make improvements or implement changes.
Collaboration
With the collaboration tools offered by Instapage, you'll find that it is much easier to work with your colleagues to create effective advertising campaigns and landing pages.
Instapage provides you with a central location where every can leave their feedback and read the feedback provided by others. This can save you the time and hassle of searching through tons of emails trying to read feedback from the various members of your team.
Instapage will also make real-time edits. This will help make sure that everyone who is reviewing your pages is looking at the most current version.
If you are developing landing pages for a client, they'll appreciate the secure sharing that Instapage provides. When you share pages through Instapage, you won't need to worry about them being view by anyone who is not authorized to do so.
Enterprise
Instapage's enterprise services are the perfect solution for large companies. Enterprise plans include migration services and page creation services from Instapage. You'll also receive a dedicated CSM and single sign-on services.
Enterprise plans will also give you access to AMP landing pages. Since AMP pages load in .5 seconds (on average), your customers won't get frustrated waiting for your pages to load. This will lead to higher conversion rate and increased profits for your company.
Instapage's Enterprise plans can help your company increase real-time collaboration and improve your workflow. You'll be able to create subaccounts for the various members of your team and grant them permission to work on the projects you want them on.
Instapage offers more than 40 integrations with other third-party platforms. These integrations will allow you to connect with the various other services your company is already using. Some of the integrations included are Google Ads, WordPress, MailChimp, and Salesforce.
Instapage Plans
Instapage keeps things simple and offers you two different plans to choose from. They are the Business Plan and the Enterprise Plan.
With the Business Plan, you can choose either monthly or annual billing. If you select annual billing, you'll save 25% off the total cost. If you are interested in the Enterprise Plan, Instapage will work with you to come up with customized price based on your needs.
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Final Verdict
There is clearly so much to love about Instapage. The advertising and marketing services offered by Instapage are designed to help you get the most out of the money you spend on advertising to boost your sales and increase your profits. Visit Instapage today to sign up for their 14-day free trial, so you'll be able to see just how much your business will be able to gain from the services they offer.
