If you have heard how beneficial landing pages can be for your business and are looking for the right landing page platform, consider giving Unbounce a try. The landing pages you'll develop using Unbounce will target your customer base and will help you convert visitors to your sites into new contacts and customers.
Unbounce was started in 2009 by Rick Perreault, Carter Gilcrist, Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy in Vancouver. Their goal was to create a platform that would provide a positive experience for marketers and help them increase their sales and build their revenue. To date, they have helped their subscribers convert more than half a billion visitors to the landing pages they've created.
In the article below, we'll review some of the key features and benefits associated with Unbounce to help you decide if this is the right service for creating landing pages to help your business convert more visitors to your site.
Landing Pages
Unbounce can help you create custom landing pages to meet the needs and interests of those who visit your site. They offer a variety of features that will help you easily create attractive, functional, and, most importantly, efficient landing pages that will convert visitors to your site into customers and subscribers.
To help you design the perfect landing pages for your needs, you'll be able to choose from over 100 templates. The templates have already been tested and shown to be high converting. Once you choose the right template, you'll be able to customize to meet your exact needs, styles, and preferences.
Unbounce's editor features intuitive drag and drop features that will let you add images, modify the layout, and add text to the template you select. If you've already added custom touches or images to another form, you'll be able to copy those elements and paste them onto the new page or form you're creating.
Unbounce gives you the freedom to customize any and every aspect of the pages you create. You won't be held back by grids, rulers, or boxes; you'll be able to place items anywhere on the page that you'd like. You'll also be able to choose from more than 840 fonts, so your design possibilities are nearly endless.
When you sign up with Unbounce, you'll have access to more than 850,000 free images from Unsplash. These professional-grade images can be used to make your landing pages more attractive and appealing to your visitors.
When you use Unbounce, you'll also be able to create mobile responsive versions of the landing pages you design. You'll be able to preview what your pages will look when they are viewed on various devices to ensure visitors to your site enjoy a pleasurable experience. The Mobile Layout Assistant will take care of almost all that is necessary to convert your pages to mobile friendly versions; you'll just need to make a few tweaks, and then you'll be good to go.
When you create your lead-gen forms, you will be able to set drop down menus, check boxes, and radio buttons. Unbounce also will allow you to set hidden fields that will record other important information that will help you tag the visitors to your site.
Pop-Ups and Sticky Bars
Unbounce also allows you to create pop-ups and sticky bars. These tools can help persuade visitors to your site to place an order rather than just checking out your products.
With pop-ups or sticky bars, you'll be able to create a special offer to your customers related to what they are viewing. These offers could be the difference between making a sale and losing out on one.
Pop-ups can really be used on any of the pages of your website. They can help you catch the attention of your visitors and direct them to a particular item or special that may be of interest to them.
You'll find that Unbounce will allow you to create pop-ups in no time at all. You'll be able to use the drag and drop features to combine the elements you want together, and then with just a few clicks, you'll be able to publish them to your website.
Unbounce also allows you to control when your pop-ups will appear and who they will appear for. You can even create different versions of your pop-ups to display for different categories of visitors to your site.
Like pop-ups, sticky bars can help you stay connected with the visitors to your site and entice them to place an order. Sticky bars are often a better option for mobile devices, but they can also be used on desktops. When you create a sticky bar, it 'sticks' at the top of the page, so visitors to your site will continue to see it as they scroll down the page.
Unbounce offers more than 50 templates to help you design the perfect pop-ups or sticky bars to reach the visitors to your site.
Integrations
Its likely that your business is already using other programs and applications that you love and wouldn't want to do without. This is why Unbounce can be connected to nearly any other application. A few of the key integrations they offer include ActiveCampaign, HubSpot CRM, GetResponse, AWeber, Facebook, Gmail, LiveChat, Marketo, Salesforce, Slack, and WordPress.
eCommerce Solutions
If you operate an online store, Unbounce can help you designed targeted landing pages that will increase your sales. When you use Unbounce, you will create landing pages where visitors will be directed instead of your current product pages.
These landing pages will allow you to highlight specific products to entice visitors to place an order. When you design your landing pages, you will be able to add a 'Buy Now' button to assist your customers in placing their orders.
With Unbounce, you can use Dynamic Text Replacement to make the content of your ads and landing pages match what a customer searches for on Google. This will help increase your chances of converting a visitor to a customer, since the landing page they'll view will match what they were searching for.
Security
Unbounce has developed a number of safety features to ensure that all the data and information on their servers is secure. If you want to add an extra layer of security to your account, you can set up two-factor authentication. This means that for your account to be accessed, someone would need both your password and your mobile device.
If you haven't been active with an Unbounce session, you'll get automatically logged out. This can help make sure no one accesses your account through the computer you had been using. Unbounce will also lock your account and notify you if someone tries to guess your password multiple times.
You'll also have the power to set up user permissions. You can assign different users as 'Admins,' 'Authors,' or 'Viewers.' You'll also be able to modify these permission settings anytime you see fit.
If any changes were made to your landing pages, either accidentally or by someone else, Unbounce keeps backups of your previous versions. If needed, you'll be able to revert back to an older version.
Unbounce Plans
Unbounce offers three different plan options. They are the Essential Plan, the Premium Plan, and the Enterprise Plan. Each plan will provide you access to a different number of pages, features, and sub accounts. You can read through the specifics of what is included with each plan option when you visit Unbounce's website.
Unbounce also offers a free 14-day trial for either the Essential Plan or the Enterprise Plan. The trial will allow you to see if a particular plan and its features will be a good fit for your business.
Pros
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Final Verdict
Unbounce can be a powerful tool when you are looking to create enticing landing pages that will encourage your customers to join your mailing lists or purchase your products. Unbounce was also featured in our article "The Top 5 Sales Funnel Builders." If you want to learn more about Unbounce or some of our other top picks for sales funnel builders, you can read through our review.
