The Best Search Engine Optimization Tools Available

SEO tools give you the leverage of keeping tabs with the ever stiffening SEO industry. They offer you a better chance of remaining relevant on search engines.

Albeit, finding tools to conquer your competition in this battle for the first page of the SERPs is tough.

The right SEO tools can help your business or website in several ways. As such, when deciding on the ideal SEO tools to use for your site, you want to spell out your SEO needs. You’ll be considering needs like

  • Keyword research and analysis.
  • Competitor’s research.
  • Content effectiveness.
  • Ranking.
  • Link building

Another factor you’d look out for is pricing. SEOs spend top dollar on SEO tools (although nothing compared to those that spend money on Facebook advertising).

In 2016, 13 percent of d​​igital marketers spent as high as $1,000 to more than $5,000 on SEO tools monthly. And more than 50 percent of marketers dumped $600 to $12,000 into SEO tools in that year. Looking at those numbers, you probably want to save costs on your tools or maximize your ROI.

In this review, we’ll look at five SEO tools that give you a bang for your buck. Most of the tools here offer free trials or a subsidized trial fee. So you can test the waters before you dive into using any of these tools.

You’ll also get sound information on what works best for a useful SEO tools suite. So if you choose to have a mix of these tools, you can get the benefit of that decision too.

Top 5: SEO Tools Review

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If you’ve ever wondered about the kind of keyword strategy your competition is using to outsmart you, then this tool might be your answer. SEMrush demystifies your competitors’ keyword strategy for both paid and organic keywords

The tool provides you a breakdown of their keyword value. That insight gives you a clue on how much they’re spending on their PPC campaigns, and also keywords used on landing pages.

The Domain vs. Domain feature of the SEMrush tool allows you to achieve these results. It helps you to compare your website with your competitors.


  • Intuitive UI.
  • Domain vs. Domain feature.
  • On-page grader available.
  • Strong keyword Analysis.
  • Easy reporting.


  • Steep learning curve.

If you’re looking for an ideal SEO tool that does all your website analysis and assists you in ranking, you might want to look MOZ’s way.

Moz has a collection of research tools that give you the opportunity to discover SEO opportunities, build reports, track growth, and implement findings.

Furthermore, the tool provides you with Page and Domain authority, backlink research, competitor insights, rank tracking, as well as a local listing audit of competitors website. You can use the MozBar tool to get a quick peek into your competitor’s website strength right from the SERPs and your browser.


  • Intuitive User experience.
  • Accurate tracking and analytics report.
  • Easy to use.
  • Weekly scan for SEO performance.


  • This tool Doesn’t support chart reporting.

So, you’ve been doing some guesswork with your contents before this time. You’re trying to understand which content works best for your audience, and this has been taking a lot of time and effort from you. Buzzsumo might be the right tool for the job.

The Buzzsumo tool is easy to use, and it’s newbie friendly. It comes with a user interface that’s made its user experience a walk in the park. You can quickly identify contents that have worked and are still working by inserting your keywords or topics.

The number of social shares and engagements are what this tool uses to determine working contents. So, all you need do is to model the content and use it in your marketing.


  • Identifies popular contents with ease.
  • Intuitive user interface.
  • Easy to use.
  • Finds content influencers easily.


  • Certain standard features are quite pricey.

Ahref SEO tool gives you an expert site audit with reports for the overall SEO performance of your website.

Also, the tool shows you areas of your website that needs improvement for better placement on search engines. You can even get the exact backlink and keyword strategy your competition uses.

Furthermore, you can use Ahrefs for your competitor backlinks analysis. The tool helps you find what articles got the highest external links around your niche.

The tool is packed with SEO functions to match almost any needs you have in this regard. But it’s fraught with challenges too.


  • Each keyword has its click rate metrics.
  • Comprehensive link database.
  • Analyses content gap.
  • Tracks your ranking on search engines.
  • Great for backlinking.


  • Steep learning curve as a result of the variety of functions available within the tool.
  • Not so friendly user interface.
  • Expensive for beginner marketers.

So, you’ve noticed that a particular competitor’s website is performing well, and you want to know their sources of traffic, this SEO tool does a pretty good job at that.

The tool simplifies competitors research by segmenting the various traffic source a website gets and scales them in percentage. You can know the exact portion of traffic a site receives from organic search, PPC campaigns, emails, direct traffic, and social media. Also, this SimilarWeb SEO tool shows you the countries where a website gets its traffic.

Furthermore, If you want to compare your website with that of your competitors, all you need is insert your web URL, and the tool will fetch out sites that are similar to yours.


  • Comprehensive competitive analysis.
  • Great insight from competitors web traffic and advertising data.
  • User-friendly and easy to use.
  • Provides you with insightful data on a website affiliation.


  • Data is usually unavailable for newer websites.

Why Build a Custom Tools Suite?

If you’re starting as a business and haven’t done much on SEO, using SEO tools like Ahrefs might not be a great idea. Ahrefs makes SEO look ambiguous because of the numerous functions that most users don’t get to use eventually. Besides, it’s quite expensive and doesn’t allow free trials.

Also, Ahref is lagging behind the competition, and so is the same for most of its functions.

You can instead get a combination of other SEO tools with specific functions as the same cost as Ahrefs. These SEO tools with particular roles make up your custom suite.

The suite takes off the burden of ambiguity and allows for easy scoping and laser-targeted functioning.

For example, if you intend to accomplish 2 or 3 SEO objectives, you can use a combination of any of the tools below;

  • SpyFu
  • iSpionage
  • RankTracker
  • Authority Lab
  • Mention

These tools are less expensive, and a combination of 2 to 3 won’t sum up the total of Ahref’s basic pricing.

best seo tool

SEM Rush is our choicest SEO tool. Keyword research and analytics, Link building, Content Optimization, and reporting make up a successful SEO campaign. SEM Rush rightly ticks for all these without trading off its user experience (UX).

The tool knows when you’re doing something technically wrong on your website, and it proffers solutions on how to fix those errors.


The major setback of this tool is the lack of a chart report. However, this deficiency poses less threat to your UX, as there are other reporting options available to you.

Must-Have Features of Your SEO Tools Suite

If you’re considering building out an SEO tools suite for your business, then you want to use a combination of tools that have the features outlined here.

SEO Toolbar

This feature simplifies tracking by giving you on-the-go insights.

Backlink Notifications for Your Site and Your Competitor's

Backlink notification keeps you on the alert and prevents you from negative SEO from spammers.

Keyword Mention Alerts

You can get alerts of the latest ranking keywords in your niche by using this feature.

Multi-Language and Country-Specific Keyword Tracking

This feature allows you to track keywords that can optimize your website for a multi-lingual audience and specific countries.

Desktop and Mobile Rank Trackers

This feature allows you to check your keyword ranking and gives you report both on mobile and desktop devices.

Backlink Opportunity Reports

You can get insights through this feature that’d help you attract authority backlinks.

SEO Reporting and Analytics

For a proper understanding of your website performance, this feature provides you with data about links, ranking, keywords, referrals, etcetera.

Page Position Tracking and Reports

Do you want to know how well a particular page is performing on search engines? This feature provides you with data about page performance.

Batch Analysis

This feature allows you to pull SEO metrics on multiple URLs at a go.

Competitor's Paid Keywords

You can see paid keywords that your competitor currently ranks for with this feature.

Competitor's Organic Traffic

This feature allows you to spy on your competitor’s organic traffic and you can replicate it on your website.

API for SEO Integrations and App Development

You can integrate your SEO tool provider processes into your website, business flow, and applications using this feature.

Duplicate Link Grouping

This SEO tool feature groups duplicate link errors for easy detection.

Backlinks Filtering

This feature allows you to filter through competitors’ links and selects the juiciest ones without you doing some manual clicking.

Disavow File Creation

Prevent your site from link related penalties by utilizing this feature.

Final Verdict

It’s one thing to purchase an SEO tool, and it’s another to use it optimally. An ideal SEO tool must be user-friendly, performs keyword research, link building, content optimization, and in-depth analysis / reporting.

This SEO tool should enhance your user experience and results. They should match the criteria outlined earlier here.

The SEMRush tool fits for an ideal tool as it possesses most of the features listed above. It also allows you a 7 day trial. You can start seeing results in the trial period. So, you have nothing to lose by picking up the SEM Rush tool.


Official Top 5 Review Team
Official Top 5 Review Team

The Official Top 5 Review team is dedicated to testing and researching the top products available for many different industries. We do the research and testing so that you don't have to! We welcome you to provide your feedback on your experiences with any products that you have experience with.

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