The Best Places To Learn How To Advertise On Facebook

Are you looking to expand your customer base and increase your revenue? Have you tried advertising on Facebook without much success? A Facebook ad course can provide you with useful insight and information to help you create effective ads that will increase your earnings.

To help you select the right Facebook ads course to meet your needs, we have reviewed five of the best options below. Read through our reviews, and then you'll be able to sign up for a course that will help you move your business forward.

BEST 5: Facebook Ad Courses Review

Recommendation #2

Facebook Blueprint

9.7

Facebook Ads Ninja Masterclass

When you're ready to see your profits from Facebook ads really take off, sign up for the Facebook Ads Ninja Masterclass. This course is designed to help you understand how Facebook ads work and how to develop ads that will lead to increased revenue and a larger customer base.

This is the best step by step over the shoulder training for FB advertising that's currently out.

When you take the Facebook Ads Ninja Masterclass, Kevin David will be leading the way for you. Kevin has both spent and made millions of dollars with Facebook Ads.

He has a special ability to put himself in the position of a beginner and walk them through the whole process, all the way through the more advanced strategies.

Facebook Ads Ninja Masterclass

The course starts at the extreme basics. This includes things like setting up an account, setting up ads correctly, going over all of the features, and covering how to use and best take advantage of all of the features.

Some of the other topics covered in the include scaling your most-effective ads to increase your profits, using funnels to make purchasing your products easier for your customers, and attracting new customers to the products or services you offer.

Whether you have a basic understanding of advertising with Facebook, or you are completely new to using Facebook ads, you'll be able to learn a lot of useful information in the course. It is designed to transform all students into Facebook ad masters by the end.

After signing up with Facebook Ads Ninja Masterclass, you'll enjoy numerous features that are designed to help improve your success. Some of these features include a private Facebook group where you can learn from others, live training webinars every week, and unlimited access to training videos. There are six modules that target different areas, as well as more than 100 different videos that can help ensure your success.

Even if you aren't ready to sign-up, it's worth it to watch the free training webinar. Even the free webinar includes so much useful information...and it will help you decide if Kevin is the right teacher for you.

Pros

  • The course is designed to help you whether you are selling digital products, physical products, affiliate products, and more.
  • There are more than 100 different training videos you will have access to.
  • You can learn how to target your ads to certain groups of people.
  • Great for taking complete beginners to the advanced level, step by step.
  • Goes in great detail each step to make sure the viewer understands the content.
  • There are a LOT of student success stories.

Cons

  • There's a lot of videos, so you just need to take the time to go through them.

Facebook Ads University is newer course that is starting to make an impact. This training is done by JR Fisher and he brings you through an 11 module series of videos.

The whole goal with this training is to act as a "university" for Facebook advertising.

JR takes it from the beginning and starts off with the most basic information to make sure that even a complete beginner can follow along without any problems until the end.

Another cool thing about Facebook Ads University is that it comes with 4 different software packages that can help you with your ad journey.

This includes software for keywords, images, fan pages and ad spying.

We recommend that you focus on the training first and don't worry about the software until you learn the ropes. Then from there you can implement the software, which can be very useful once you learn everything that is taught.

Pros

  • The training is good for taking beginners and turning them into Facebook ads experts.
  • There is 11 modules so the content goes in depth.
  • Comes with 4 different software packages.

Cons

  • Also takes a good bit of time to go through this course.
HubSpot Academy's Facebook ads Training: How to Build Great Ads & Audiences

The course offered by HubSpot Academy is a free option for you to consider. You will need to sign up with HubSpot Academy in order to access the course.

It's not nearly as thorough as the first 2 options, but it does have some good information.

This course is broken down into three main lessons. Each lesson is led by a different instructor and includes videos designed to help you learn and master the content. To help you assess your learning from the course, there are also a total of two quizzes.

HubSpot Academy's Facebook ads Training: How to Build Great Ads & Audiences

The three lessons are Facebook Lead Gen Tutorial, Getting Started with Facebook Ads: Your First Steps to Success, and The Dollar-a-Day Facebook Ads Strategy. Completing all three lessons should take you about an hour-and-a-half.

The lessons contained in this course are designed to help those with all different levels of understanding related to Facebook Ads. As you may have guessed from the last lesson's title, the course is designed to help you learn how to be successful with Facebook ads for just one dollar each day.

Pros

  • You can complete the whole course in about an hour-and-a-half.
  • This course will help you learn how to be successful with only spending $1.00 each day on Facebook ads.
  • This is a free course.

Cons

  • There are fewer videos to help you than what some other courses offer.
Udemy's The Complete Facebook Ads Course-Beginner to Advanced

More than 10,000 students have completed Udemy's Facebook Ads Course. This course option has also received high ratings from the students who have completed it.

The major problem with this course is that it skips a lot of areas, and beginner and novice people may get a little lost.

The goal of this course is to help individuals understand how to get the most out of Facebook ads for their business. Some of the topics focused on will include generating leads, targeting different groups to reduce your costs, and avoiding costly mistakes. 

Udemy's The Complete Facebook Ads Course-Beginner to Advanced

The course will also cover creating sales funnels, offering discounts and coupons, advertising on Instagram, and tracking conversations using Facebook Pixel. Udemy's course includes 6 hours of training. Throughout the course, you'll also take a few quizzes to assess your understanding of the topics that were covered.

After completing the course, you'll be able to receive support in the Q&A section of the group, a 30-day money back guarantee, and a certificate of completion.

Pros

  • A wide variety of topics are covered that will help you make the most out of Facebook ads.
  • Udemy offers a 30-day money-back guarantee.
  • Numerous individuals have successfully completed this course and given it high reviews

Cons

  • This course is more expensive than some other options.
  • Better for more advanced people.
Hootsuite Academy's Advanced Social Advertising Training

Hootsuite Academy's Advanced Social Advertising Training course is designed to help you master advertising across different social media platforms. It aims to teach you how to utilize the different tools that are offered by each platform effectively.

There are seven lessons include in this course. Each lesson focuses on different aspects of advertising using social media. As the lessons progress, the difficulty level increases.

This is also a good course, but again, not nearly as thorough as the first 2 options.

The seven lessons offered are "The Social Advertising Landscape," "Setting the State for a Successful Social Media Ad Campaign," "Advanced Best Practices for Targeting Social Advertisements," "Creating and Iterating on Social Ads," "Bidding and Buying Social Ads," "Tracking the Impact and RPO of your Social Ads," and "How Hootsuite Helps with Social Advertising."

Hootsuite Academy's Advanced Social Advertising Training

The first two lessons can be completed as a free demo. You will need to pay for the course in order to be able to complete the other five lessons.

After completing the seven lessons, you can choose to take the Hootsuite Advanced Social Advertising Certification Exam. If you are looking to help others or show your qualifications, passing the exam and receiving the certification can make you look more appealing.

Pros

  • You can complete the first two lessons for free.
  • This course can help you learn about advertising on multiple social media platforms.
  • If you pass the Hootsuite Advanced Social Advertising Certification Exam, it will make you look good to clients and prospective employers.

Cons

  • As one of the more expensive options, this course doesn't even last as long as some other choices.
  • Not as step by step as we would like it to be.

Buying Guide

When you are ready to begin to maximize your company's profits through Facebook, taking a Facebook ad course is an important first step. A Facebook ads course can help you make sure that you are creating effective ads that will attract customers and lead to more sales. An ads course could be the difference between an ad campaign that totally flops and one that generates lots of revenue.

Since there are so many different Facebook ads training course options, it is important for you to take a little time to compare the different options and consider your individual needs before signing up for a course.

One thing you should consider before signing up for a course is the content that is offered. Will the course share enough information to help you understand how to make the most of your advertising campaigns with Facebook?

You should also consider how much access you'll have to live support as compared to just videos and tutorials. While videos and slides can be very helpful, it is also nice to have a life person you can connect with to ask specific questions or receive feedback from.

You may also want to look for an option that has an online community of other students. These forums can be a great resource as well, since you'll be able to ask questions and continue learning from other students.

Finally, consider the price of the course. Do you feel like the content and support that is included in the course is sufficient for the price you will be paying to take it?

Best facebook ads course

Out of the five Facebook ad course we reviewed, our top pick is Facebook Ads Ninja Masterclass. This course has a lot to offer its students, and it can help your business gain so much more through the use of Facebook advertising.

When you sign up for this course, you'll learn how to organize and plan out your Facebook ads to ensure the highest profits for your business. Additionally, you'll learn how to create targeted ads that focus on specific groups of individuals that are more likely to be interested in the products or services you offer. This course also covers scaling your ads that are the most effective and creating funnels to help your customers.

We highly recommend watching the free training webinar to get started.

Facebook Ads Ninja Masterclass

You'll learn through six in-depth modules that focus on different aspects of advertising with Facebook. You'll also be able to access over 100 different videos to help you learn new skills and improve the performance of your ads.

Since this course is geared towards users of all experience levels, why not give it a try by watching the free training webinar? It can only help improve the performance of your Facebook ads, generate new leads, and increase your profits!

Facebook Advertising Frequently Asked Questions

Are Facebook Ads Free?

No, advertising on Facebook is not free. Typically, you will need to pay a set amount each time someone clicks on one of your ads. Most of the time, that amount is between 5 and 25 cents.

How Often Should You Post on Facebook for Best Results?

There are different opinions about this, but most recommend between one and two posts each day. If you post too frequently, it can actually reduce how engaged your followers are.

Does Facebook Advertising Really Work?

Of course, the answer to this question is likely to vary based on the individual and the product or service that is being sold, but Facebook advertising can be a great asset for a business. Using Facebook advertising can help attract new customers and followers who may never have heard of your business or products otherwise.

How Can I Achieve the Greatest Impact with My Facebook Ads?

There are a few steps you can take if you are looking to create highly effective ads for Facebook. First, be sure to create an eye-catchy and appealing ad. Be sure to offer something that will be of interest to your potential customers.

Next, study the ads run by your competitors. What are they doing well? What areas can you see to improve on what they are offering their customers. You can also consider signing up for a Facebook ad course. These courses will provide you with multiple tips and tricks to help you create successful and profitable ads for Facebook.

Are Facebook ads worth it?

It all depends on how you are going to use them. Facebook ads are worth it if you are looking for a way to drive traffic to your product page, website, or any place where you are measuring conversions. It all comes down to your overall budget and narrowing your ad down to the right audience. Keep in mind that some ads will work and others will not.

How much does it cost to put an ad on Facebook?

Suppose you are measuring a metric like Cost-Per-Click (CPC). On average, the CPC for a Facebook ad will be around $0.27 per click. If you want to measure CPM or cost per thousand impressions, you’re looking at the price of $7 per 1,000 impressions.

How do I place an ad on Facebook?

This will depend on what placement options you choose in the Facebook ads dashboard. You can choose to automatically have them placed where they will be likely visible. Some placements will be at the side of the page, on the News Feed, or even on Instagram.

How do Facebook ads work?

What you need to do is create a campaign. First, you’ll need to choose the objective of your ad. For example, if you are looking to collect email addresses you can set up a conversion campaign. From there, you can narrow down who will see the ad. This will include location, gender, page likes, and so on. The important thing to note is you want to get it as laser-focused as possible without it being too broad or too narrow.

If someone were to click on an ad, enter their email, and received the lead magnet in their inbox it’s considered a successful conversion.

What are retargeting ads?

Retargeting ads are triggered based on specific data that is based on recent activities. For example, you could be visiting an eCommerce store. If the store has a Facebook pixel embedded within their site, they will use that to target recent viewers of its website to purchase their items.

Can you advertise on Facebook if you don’t have money?

Unfortunately, you won’t be able to use Facebook ads themselves without money. However, you can still be able to advertise your product or service for free. Keep in mind, spamming is frowned upon and will violate the terms and conditions. One great way to advertise your product or service for free is leveraging your Facebook page (preferably the fan page for your business).

Google Ads vs Facebook Ads: Which is better?

Despite having some similarities and differences, Google Ads and Facebook ads are perhaps one of the best ad platforms for any business. The acquisition process is slightly different. While Google ads will help you find new customers, Facebook ads are basically the reverse where the customers will find you.

Which is cheaper: Google Ads or Facebook Ads?

Facebook ads are cheaper than Google ads when you look at CPC prices. Google ads may come in handy later in the buying stages. With Facebook ads, you are using it to generate more awareness and onboarding potential customers into the front of your sales funnel.

Are Instagram ads worth it?

Since Instagram is a part of Facebook, it might be worth a shot running ads on Instagram. There are a handful of brands that will utilize Instagram for placing their ads either in the main feed or in the Stories. It’s just another great way to get the word out and have more people flock to your website to purchase your product or service.

How do I advertise on Instagram ads?

You set up Instagram ads using the Facebook ad platform. Be sure to select the Instagram option before publishing the ads themselves.

How do you advertise on Instagram for free?

One of the best ways to promote your business on Instagram for free is by using your Instagram business account. From there, you can set up your page and layout the objectives of what the page should accomplish such as getting likes for fans, conversions, and more.

Can I earn money with Facebook ads?

That will depend on some factors. You can generate revenue from Facebook ads. However, it will come down to how your sales funnel is set up. You can earn it quickly by having it linked to a product page where people can buy something quickly. A slower but more well-planned way of earning money is building your email list and selling products or services to their list. The purchases will vary day to day depending on what you are selling and if the message is on point.

What is a good budget for Facebook ads?

If you are starting out with Facebook ads, it’s good to start somewhere small. As a rule, start off with a $5 a day budget. If you are satisfied with the results, you can scale the ads so you are spending more a day. The more money you are spending on a daily budget, the more reach your ad will have.

Are Facebook video ads worth using?

No matter how you look at it, video ads on Facebook will give you a bit of a boost in trust from your potential customers. If you are comfortable in front of a camera or have good filmmaking skills, you can make a good promo video that may allow a live demonstration of your product or service.

How much is a video Facebook ad?

On average, video ads on Facebook are 10 percent the cost of a solo ad or a carousel ad. You can expect to pay an average of $0.15 to $0.50 per click on video ads. Single image ads may run up to about $2 per click.

Why are video ads so effective?

Videos are often effective because they are short, entertaining, and will allow you to digest information a bit easier. You can make them short and sweet and still be able to have a strong message and call to action to get potential viewers to convert to customers.

How many ads should I start off with?

Despite conflicting opinions, you can start off with a few ads in one set. Others have been able to start off with a set that has 10 to 20 different ads. Again, this will depend on your overall budget and the sole intent of your campaign.

Are Facebook ads great for local businesses?

Believe it or not, Facebook ads are perfect for local businesses. What makes it even better is that Facebook ads can be laser-focused on people who live within a local area or the surrounding communities. On top of that, Facebook ads actually cost less than traditional advertising. If you are spending it on TV, radio, and billboard advertisements it will cost you thousands of dollars. That same amount of money can go towards so many Facebook ads that you can use and create for a long time.

Plus, traditional advertisements are not laser-focused. Facebook ads on the other hand are great for a specific audience. It all comes down to who can see your ad and who cannot because they don’t fit the market demographic.

REFERENCE & RESOURCES


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