Running a business can be tough. But I also know I can be productive whenever there are tasks that I can focus on. However, some of them I know can be automated. I have an email list of nearly 5,000 subscribers. I send them daily email tips on fitness and dieting.
And yes, I also sell programs via email. You know what they say, in online business the money is in the list. I also sell online products that can earn me passive income. If I want to make money while I’m sleeping, I need to automate the way I do emails.
So I decided to try out a program that would do all of that for me without the heavy lifting. I came across Moosend and have been using it ever since. How could I have ever done business without Moosend? Especially when it would automate all of my email marketing tasks and generate the money I can make in a day, week, or even month.
Moosend Features
Easy Drag and Drop Design
I’m going to let you in on a little secret -- I despite designing things. I know, I’m being a bit of a downer. But hear me out. I hate designing things that require a lot of code. But to help me ease my mind, Moosend’s design process is a lot easier.
Especially when it comes to email and landing pages. I can drag and drop elements anywhere I choose and make quick switches in the process. No coding needed at all. In fact, I just have a simple design and sketch in place and I’m in business.
As someone who sells a few digital products, I have a few landing pages handy that they can access. They click on a Facebook Ad, buy the product, enter their email to subscribe to my list, and that’s it. My landing pages have a simple design so I can always duplicate the layout but make the changes needed.
Split Testing Made Easy
One of the regular ups and downs of email marketing is this -- some will hit the mark and some will miss. I have a friend of mine who is a specialist in email marketing and he told me to always consider the idea of doing A/B split testing so I know which emails are getting the best conversion rates and why they are getting such number.
Of course, it didn’t take me long to use the numbers that I got to make sure that my email marketing was sharp and on point. Make sure the subject lines are not too long, avoid using words that might accidentally send an email to a spam folder, and write emails that are persuasive and get people to take action. A/B split testing your emails will save you headaches and frustration. Not to mention, it will save your business from drawing in low profits.
List Segmentation
There have been times when I would accidentally send an email that was meant for my private list and it would end up in everyone’s inbox. Listen, I get it. Things happen. If you want to send emails to a separate list, segmentation is where it’s at.
You can be able to program which subscribers go where depending on the actions they take. Are they private clients? They can be automatically segmented to a list designed for private clients only. Get the idea?
Automated Settings
If you are crunched for time, this is the kind of setting that you will put to good use. You can write a few pre-sent emails that will be all part of your sales funnel. Not only that, but you can also set up a simple roadmap that will allow your emails to send out automatically on a timely basis.
So you can send a welcome email to new subscribers and send another one out each day. If you are having a special sale, you can send out last call emails in a span of a few hours. It all depends on your email marketing strategy. Just write an email, schedule a time to send it out and you’re good to go.
Build Landing Pages Your Way
Without landing pages, how are you going to collect emails for your list? As mentioned before, you can automatically build landing pages by using a drag and drop design. You do not have to have any coding knowledge.
When my visitors see my landing page, they see a minimalist design. It’s simple and straightforward. Plus, they can opt-in to my lead magnet if they so choose. If you are looking for a program that will allow you to design a landing page the way you envision it, you can get it done with Moosend.
Real-Time Analytics
I’m a sucker for numbers. I like to monitor my stats on a regular basis so I know how well the emails are performing. I get real-time numbers so I know how many people are opening up the emails and how many sales are coming in (among all other stats).
I can tell you right now that this eliminates a lot of guesswork. That’s because I get daily reports for stats every single day. Why should I have to wait that long? If you are more of a fan of numbers like I am, you can get these analytic reports on-demand as you go about the day.
Pros
Cons
Final Verdict
If you are in the market for an email marketing automation program, I highly suggest Moosend. I can tell you right now that this does a lot better than any other email marketing program that I’ve used. And it has helped me generate more revenue in my business and has made automation a lot easier for me. Why do all the heavy lifting with email marketing when you can automate it?
Also, if you are not one who likes to code then you can take advantage of all the drag and drop options. That way, you can build a good looking landing page and design emails the way you want them to look.
