ActiveCampaign Review

If you are looking for marketing automation solutions to save you time and increase your profits, consider ActiveCampaign. The services offered by ActiveCampaign are designed to simplify the work you put into your business while helping you add customers and sell more of your products of services.

ActiveCampaign offers solutions for both large and small companies. Their goal is to assist you in connecting with your customers to improve loyalty and profits. Over 80,000 small business world-wide use ActiveCampaign.

ActiveCampaign was also featured in our Top 5 Email Marketing Autoresponder Services Review. Read through that article if you are looking for more information on ActiveCampaign or for other autoresponder services that may meet the needs of your business.

ActiveCampaign Review

Email Marketing

The email marketing services from ActiveCampaign will allow you to send attractive emails and stay in contact with your subscribers. ActiveCampaign can help you create different types of email campaigns depending on the specific needs of your business.

The email designer will make it easy for you to create eye-catching and effective emails to send to your customers. You'll be able to use the drag and drop features to layout your page, add and modify images, and choose the right text for your messages. They also offer more than 25 email templates that you can customize to meet your needs.

ActiveCampaign Review

ActiveCampaign can also help you to personalize the emails you send using the information you have on file about each contact. The emails can be addressed to the specific individual they are being sent to, and they can include other information, such as the products they have purchased or the city they live in. These personal touches can help your subscribers feel like they are more than just a random person on your email list.

With ActiveCampaign, you can send broadcast emails to all of your subscribers or send targeted emails based on a variety of factors (previous purchases, interests, geographical location, etc.). You can also set up triggered emails. These emails will send automatically when a customer performs a particular task, such as making a purchase or visiting a page on your site.

ActiveCampaign Review

ActiveCampaign also offer autoresponder services. This service will allow you to automatically send emails based on different criteria you set. For example, you can send a welcome email when someone joins your list, or set up an email series that will space out emails to be sent at given intervals.

You can also create email funnels with ActiveCampaign. These funnels can help you ensure you send the right emails to the right customers at the right times.

ActiveCampaign Review

With ActiveCampaign, you can also develop sign-up forms to help you add new members to your email marketing campaigns. These forms can also help you learn more about your subscribers and create tags to send them targeted emails.

To help you determine which email formats or content works best for your subscribers, ActiveCampaign allows you to conduct split testing. You can create two different email templates to test which is better. One will be sent to half of your subscribers, and the other will be sent to the other half of them.

ActiveCampaign Review

After sending the emails, you'll be able to view data to determine which was more effective. You can view information such as how many links were clicked from each email or how many sales were generated from them.

ActiveCampaign can be integrated with the various apps and services your business is already using. A few of these include Facebook, WooCommerce, unbounce, and Zapier.

Marketing Automation

With the marketing automation services from ActiveCampaign, you'll just need to set up your templates and funnels, then your emails will be sent behind the scenes while you work on the other important items on your list. The automation services will allow you to send follow-up emails based on different actions performed by individuals on your list. You can your team can use the information gathered from these emails to pitch certain products or services to your customers.

ActiveCampaign Review

ActiveCampaign's marketing automation services can also help you identify which of your subscribers are most engaged with the newsletters and content you send. When a subscriber clicks opens the emails you send, they'll 'earn' 10 points. After their point total reaches 100, they'll be tagged as a 'highly engaged contact.'

You can use this information to send them special offers or promotions that they may be interested in. Or, you could set up reward programs for your most engaged customers.

ActiveCampaign Review

You can also integrate ActiveCampaign with other apps you may be using. For example, it can be integrated with your online shopping app. This will allow emails to be sent to your customers who have added items to their cart but haven't checked out after a certain amount of time has passed.

ActiveCampaign has a simple-to-use drag and drop builder that you can use to help you easily create your funnels. In no time, you'll be able to stay on top of communications with your customers, increase your sales, and build on customer loyalty.

Sales and CRM

The sales automation services that ActiveCampaign offers will help you ensure that you don't miss out on potential customers and sales. You can use ActiveCampaign to develop funnels to make sure that your sales team reaches out to customers before a customer slips through the cracks.

Your sales funnel may include steps such as sending special deals to new leads, evaluating the value of the lead, and passing customer information along to your sales team if certain conditions are met.

ActiveCampaign Review

You will also be able to manage your contacts, view their personal information, and group them into various categories using ActiveCampaign's dashboard. This will allow you to see their order history, actions they've taken with emails they've received, and any other communications that may have taken place between them and your team.

The CRM tools offered by ActiveCampaign can also help you prioritize which customers and leads should be followed up with first. They use lead scoring and win probability to help ensure that you don't miss a big sale or lose a potential customer.

ActiveCampaign Review

You can connect the sales and CRM services from ActiveCampaign to your current email provider. This will allow you to keep using the same method of communicating with your subscribers that you are used to.

You can download the Deals CRM app on your iOS devices. This app allows you to view information related to your contacts, call your contacts, create tasks, and update the deals you are offering from wherever you are.

Messaging

ActiveCampaign Review

ActiveCampaign offers tools to help you connect with your user in the ways that work best for them. You can send personalized emails, text messages, message customers when they are on your site, or develop Facebook ads to reach customers who have visited your site or expressed interest in your products. These different means of communication will help you reach more customers and generate more interest in the products or services you offer.

Machine Learning

You can also take advantage of the machine learning offered by ActiveCampaign. They use computers to analyze your engagement and order data to help you determine next steps for reaching your customers. The results can help you determine how likely it is that you will be able to convert a lead into a buying customer or what time of day is the best time for your emails to be sent.

ActiveCampaign Plans

Active Campaign offers four main plans: The Lite Plan, the Plus Plan, the Professional Plan, and the Enterprise Plan. If you choose to purchase the Lite Plan, you'll receive unlimited message, email marketing services, newsletter services, marketing automation, and chat and email support. You'll also be able to add up to three users to your account to allow a few others on your team to help you manage your account.

Monthly Pricing

If you choose to upgrade to the Plus Plan, you'll receive everything included in the Lite Plan plus some added features. These features include CRM with sales automation, contact and lead scoring, custom user permissions, one-on-one training, SMS marketing, and conditional content. You'll also be able to add up to 25 users to your account.

The Professional Plan adds site messaging, predictive sending, win probability, and split automations onto what is included in the Plus Plan. You can also add up to 50 users to your account.

Yearly Pricing

If you run a large business, the Enterprise Plan may be the best fit for your company. In addition to what is offered in the Professional Plan, this plan will also provide you with custom reporting, a custom domain, a dedicated account representative, free design services, and phone support. You'll also be able to add an unlimited number of users to your account.

The price of each plan will vary based on how many contacts you have.

If you are considering giving ActiveCampaign a try, sign up for their 14-day free trial. You'll be able to see some of the ways- ActiveCampaign will be able to help your business grow without investing any money right away.

Pros

  • You can conduct split testing of two different emails to determine which version is most effective.
  • The drag and drop builder makes it easy to create funnels to help you improve your communications with your customers and make sure you don't miss out on an opportunity.
  • There are four different plan options you can choose from to best meet the needs of your business.

Cons

  • There are less than 30 pre-designed email templates to choose from.

Final Verdict

ActiveCampaign offers numerous services that can help you improve your business' marketing. You'll be able to increase your number of subscribers, convert subscribers into paying customers, and increase your sales each month. ActiveCampaign offers a free trial if you want to see if the services they provide are right for you.

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