ConvertKit aims to help you make email marketing an easy and manageable aspect of your business. They have developed a variety of features and tools that will assist you in reaching this goal.
From email design tools to automations and funnels to reporting and organizational tools, ConvertKit can help you manage and improve all the aspects of your email marketing campaigns. In the article below, we'll go through some of the different features offered by ConvertKit to help you decide if they'll be a good fit to help your business improve its email marketing campaigns.
Email Marketing
ConvertKit's email marketing services are designed to help you add new subscribers, stay in contact with your customers, and increase sales for the products or services offered by your business.
ConvertKit offers an easy-to-use email designer tool. With this tool, you'll be able to create professional and appealing emails to send to your customers. You can use the designer to create newsletters, broadcast emails, or emails as part of an automated sequence you develop.
To keep formatting your emails easy, ConvertKit has a block formatting bar that will disappear when you aren't using it. This will allow you to focus on the email as it will appear for your customers without getting bogged down by all the formatting choices.
The email designer tool will also help you customize the content of your emails to meet your needs and make it easier for your subscribers to read. You will be able add personalized headings, insert dividers, create lists, or add buttons.
ConvertKit offers you access to thousands of free images through Unsplash. You'll also be able to view images in your image library to access images you have used previously or other images you may have imported.
You'll also be able to insert call-to-action buttons into your emails. This can encourage readers to follow through with something of interest to them and click a link to visit your website or purchase a particular product.
ConvertKit offers a variety of pre-designed templates for you to choose from. However, if you're looking for something more specific, you can also create a customized template to meet your needs. All of the templates offered by ConvertKit are responsive, so your customers will be able to view your emails from their mobile devices or a desktop computer.
You can also use ConvertKit to create RSS feeds to send out a copy of new blog posts to your email subscribers. This can save you a step of creating a second email. Plus, it can help you ensure that everyone on your list stays up to date with the latest happenings and announcements from your company.
Automations
With ConvertKit you can develop automations to help you send out targeted messages to reach your customers. They have created a visual automation builder that is designed to make it easy for you to create funnels to ensure the right emails get sent to your customers at the right times.
You can set up your funnels to send specific emails after customers join your email list, click on specific links in your emails, or purchase products from your website.
Once you set up your funnels and create the emails that will be sent, ConvertKit will take care of the rest. The emails will be sent out any time one of your subscribers completes the necessary action to trigger them.
You can create email sequences for your customers, and you'll be able to view which emails a particular customer has already received and what is coming up next for them. This can help you and your team stay on top of your customer service. You'll also be able to monitor how many of your subscribers have completed each of the various tasks that trigger different emails to be sent to them.
Opt-In Forms
ConvertKit can also help you create customized and attractive opt-in forms to help you add new subscribers to your email list. When you sign up for a plan, you'll be able to create an unlimited number of sign up forms. All of the forms have been optimized to be responsive on all devices, so you'll never need to worry about a customer having a bad experience because your form doesn't load correctly on their device.
Landing Page Creation
Attractive and purposeful landing pages can help you add customers to your email list and increase your sales. ConvertKit offers you all the tools you'll need to design attractive and effective landing pages.
You'll be able to choose from 18 templates to help you create the perfect landing page to meet your needs. All of the templates can be customized, so you'll be able to tailor them to your target audience and the products or services you offer. Since ConvertKit is integrated with Unsplash, you'll be able to easily choose from more than 100,000 images to add that special touch to the landing pages you create.
The landing pages you'll create will all be fully responsive, so they'll look great no matter what device they're viewed on. To create your landing pages, you won't have to enter any code. However, if you prefer working with code, ConvertKit does offer a custom CSS option you can use.
Analyze Results
With the tools offered by ConvertKit, you'll be able to monitor the effectiveness of your different email marketing campaigns. You can run different reports that will allow you see which links in your emails were clicked on, which subscribers were converted to customers, and other key pieces of information that will impact decisions you make about your business.
ConvertKit will also let you conduct A/B testing to compare which emails perform best. You can create two different versions of an email and send each one to half of your subscribers. Then, you'll be able to see which email version led to the most clicks and purchases.
Integrations
ConvertKit can be integrated with many of the other tools and apps that are essential to your business. This will allow you to keep using your favorite programs and add ConvertKit in to help you further maximize your profits. Some of the numerous integrations that are available include Shopify, Crowdcast, WordPress, Instapage, WooCommerce, Stripe, and Squarespace.
Other Reasons to Try ConvertKit
If all of the great features listed above haven't convinced you to give ConvertKit a try, there are still more reasons you should consider giving it a try. ConvertKit offers reliable support that can help you if you encounter any issues with their website. If you have any questions or concerns, just reach out and someone from the team will be able to help you out.
ConvertKit also will make it easy for you to migrate your contacts. Plus, if you have more than 5,000 subscribers, they have a concierge migration team that will take care of everything for you.
ConvertKit Plans
ConvertKit's plans are simple and straightforward. The number of subscribers you have will determine your monthly costs. All of their plans include all the features we've discussed in this article, so you won't have to make any sacrifices or feel like you're missing out on a particular service because it is only included in an expensive plan option.
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Final Verdict
ConvertKit is a great choice if you are looking for an email marketing software to help your company add new leads and increase your sales. You'll find that their tools they offer are intuitive and simple to use.
We completed a review of the autoresponder services offered by ConvertKit in our article on the Top 5 Email Marketing Autoresponder Services. If you are looking for more information on ConvertKit or other email marketing services that may benefit your business, check out our recommendations.
