Webinar software is used for dozens of different purposes in today's modern world. It can be a marketing tool, an e-learning opportunity, a collaborative measure, or a guided resource. Different webinar systems have different features and functionality depending on the purpose they were designed for.
Two of the most popular webinar options are Clickmeeting and Zoom. These both come with feature-rich free options that also have paid versions to remove limitations. You get more functionality with both than with the majority of competing free software on the market.
Though they're both webinar systems that allow unlimited meetings of up to 100 participants, they're very different in terms of showcased features. In short, Clickmeeting is designed for ad campaigns, while Zoom is geared toward more collaborative and constructive projects.
I've broken down the available features in each to explain how they serve their respective purposes.
Overview of Clickmeeting and Zoom
The specific features here pertain to the free plans available. Further features in priced plans are discussed later.
Unique Clickmeeting Features
Unique Zoom Features
Clickmeeting's Live plan is made for live webinars. It has fewer options than the free software in terms of automated marketing, but there are still the same third party integrations, event customization, and social media sharing options.
It also gives you:
The Automated plan has all of this functionality, but it also adds back the automated marketing features. It upgrades your limits to:
Enterprise has all of the available features throughout the entire software, including:
The recording and file storage caps do not increase.
Most of these features are already available in some form in the free Clickmeeting software.
Clickmeeting has an overwhelming number of features available through its free software. With the paid plans, you can get access to different integrations, automation processes, increased storage, and extra customer management programs.
The Live plan starts at $25 per month. Automated starts at $40 per month without requiring extra collaborators. Enterprise solutions are custom created.
The Pro plan starts at $14.99 per month per host.
The Business plan for small and medium businesses starts at $19.99 per month per host, but you must have at least ten hosts.
The Enterprise plan is large and made for big corporations. It's priced at $19.99 per month for each host, but you need at least 50 hosts.
Zoom has more flexible pricing per user for every month. The bill won't run you nearly as high as with multiple Clickmeeting users. But you also don't get access to the same level of extended marketing features.
Clickmeeting has the most integrated marketing features to help you execute marketing campaigns with webinars as a focus. But Zoom is the best for collaborative work and e-learning environments.
Clickmeeting has some of the most extensive resources on the internet. They're grouped into different categories in the online Knowledge Base. Whether you're a textual, visual, or audio learner, the software comes with enough resources for the most rudimentary learner to pick up the information.
Pros and Cons of Clickmeeting
Pros and Cons of Zoom
Final Thoughts: Which is Better?
Both of these systems come with free software plans that are comprehensive enough to cover the majority of your basic needs. As you grow and need increased limits, the paid plans have more flexible options while retaining the same core features.
Clickmeeting is specifically designed for marketing. The software is outfitted with automation tools, data and analytics reports, many third party integrations, and the ability to use a call to action. In fact, you can even create landing pages and design your webinar layout around your business brand.
Zoom, on the other hand, is geared more toward collaboration. While it can be used for marketing, it's more likely to be utilized as an interview, e-learning, presentation, and teamwork tool. Different people can communicate through various features to comment on presentation materials and the spoken audio. It's a quick way to get things done and brainstorm in real time.