Best Social Media Management Tools

Are you finding it hard to keep track of everything that is going on in your social media accounts? Are you looking for a tool that can help you take your business to the next level through social media? Or maybe, you are managing social media accounts for multiple clients.

A social media management tool can help you monitor and post to all or many of the different social media accounts you use. There are lots of different social media management tools out there, so choosing the best tool can be a challenge. To help you narrow down your choices, we have identified and reviewed five of the top social media management tools for you.

Top 5: Social Media Management Tools Review

Product Image & Rating (Out Of 10)

Product Name

Contact

Sendible

9.9

AgoraPulse

9.7

eClincher

9.4

Hootsuite

9.3

Sprout Social

9.1

Recommendation #1

Sendible

9.9

Recommendation #2

AgoraPulse

9.7

Recommendation #3

eClincher

9.4

Recommendation #4

Hootsuite

9.3

Recommendation #5

Sprout Social

9.1

Sendible

Sendible can make it easy to manage multiple social media accounts. It can be used with all the major social media networks, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, WordPress, and Tumblr.

Sendible offers lots of scheduling options and features. You can schedule individual posts, or create bulk posts. Sendible has an interactive calendar that can help you ensure that your posts get made at the correct time.

You will also be able to use Sendible to optimize your posts, so they will perform best on each social media platform. We all know that posts should look different on Facebook than they should on Twitter, and Sendible allows this to happen easily. It allows to optimize your images with their editor or use Canva to create new images that are more tailored to your needs.

If you are a social media manager for multiple clients, you can create a dashboard for each of your clients. This will help make it easier to keep track the information and posts related to each client.

Sendible will create reports to help you evaluate the effectiveness of your posts. It will allow you to see how many people each post reached and how many of those people engaged with the post. You'll be able to see the trends for your previous posts to help you identify what worked well and any tweaks you may need to make to increase engagement.

Pros

  • If you manage social media accounts for multiple clients, you'll be able to use a separate dashboard for each client's accounts.
  • You can optimize each post to be best for each different social media platform you use.
  • The reports generated by Sendible will help you evaluate how effective each post you make is.

Cons

  • Sendible can be a bit costly, especially if you run a smaller business.
AgoraPulse

AgoraPulse was designed with your needs in mind. It can help you manage your social media accounts on Facebook, Instagram, Twitter, LinkedIn, and YouTube.

AgoraPulse provides you with numerous scheduling options to allow you to choose what works best for you. You can schedule posts, put posts in a queue, or set up a bulk upload.

To help you stay on top of customer communication, AgoraPulse features a Social Inbox. The Social Inbox will house all of the messages from customers, comments, on your posts, and comments from ads you have created. You will be able to filter these messages to allow for easy management and sorting.

AgoraPulse

To help you track the effectiveness of your posts, AgoraPulse generates various reports for you. You can keep track of engagement over time, compare how engaged your followers are compared with those of your competitors, and monitor the response time to comments or messages from your followers. You can also identify the ideal time of day or day of the week to post based on the performance of your previous posts.

AgoraPulse allows you to group your followers into different categories and label your groups. You can also view the history of each of your followers related to your page and add notes about them in their file.

Pros

  • The Social Inbox can help you keep track of all the messages and comments from your followers to ensure that everyone gets a response.
  • The reports from AgoraPulse can help you identify which time of day is best to post on your pages.
  • There are lots of different scheduling options you can use.

Cons

  • It is not as easy to share access to your account with others on your team.
eClincher

With eClincher, you'll be able to keep track of all of your social media accounts from the same spot. eClincher can help you publish posts, keep your followers engaged, and track how effective your posts are.

eClincher offers a lot of features you'll love. You can schedule posts using the visual calendar to all of your social media pages.

The Auto-Post Queue can also help republish some of your more effective posts to connect with more followers. eClincher can also automatically post new blog posts or YouTube videos you create.

With eClincher, you will be able to keep track of all your pages and see what your followers are drawn to. You can also monitor for various keywords or hashtags on Facebook, Twitter, and Instagram. This will also help you to identify influencer on your pages, allowing you to connect and engage with them via Twitter.

If you have a team of people you would also like to be able to access the eClincher account, you'll be able to set this up easily. Each of your team members can be given their own login information to allow them to access and monitor your social media accounts.

Pros

  • You can monitor your pages for hashtags and keywords.
  • Each member of your team can have their own login to access eClincher.
  • The visual calendar makes it easy to schedule your posts.

Cons

  • The dashboard layout isn't as user-friendly or effective as some of the other options.
Hootsuite

With Hootsuite, you'll be able to use your time for efficiently. It can help your business be more active on social media, without forcing you to sacrifice all of your time.

Hootsuite will allow you to schedule hundreds of posts at one time. You can schedule posts for multiple social media platforms as well.

If you have a team that will be posting to your accounts using Hootsuite, you can help make sure that they are marking the correct types of posts. Hootsuite allows you to store pre-approved content in the cloud file service of your choice. You, or your employees, will be able to search through the saved files to find exactly what is needed.

Hootsuite

With Hootsuite, you are also able to monitor how well your posts perform across the different social media platforms. Amongst other things, you'll be able to see how engaged your followers were and whether your engagement increased or decreased after specific posts were made. You'll be able to create and downloads these reports so you can share them with your clients or the other members of your organization.

You can also search and identify conversation on social media using keywords, locations, or hashtags. This can help you identify how your customers feel about your products compared to your competitors.'

Pros

  • You can download reports related to the performance of your posts to share with teammates or clients.
  • You can store pre-approved content in the cloud so that it is accessible for those creating posts.
  • You can schedule hundreds of posts at a time.

Cons

  • This is a rather expensive option.
Sprout Social

Sprout Social can help you improve your relationships with your followers and increase your bottom line. Sprout Social offers a few different plan options. All of their plans share the same basic and helpful features.

Smart Inbox is one of the features included in all of Sprout Social's plans. With Smart Inbox, you'll be able to keep track of and respond to messages through all of your social media accounts. All of the plans also include the ability to mark messages as complete and remove them from your view after you have followed up with them.

You can also search and monitor the use of hashtags and keywords to see what your customers are discussing. You will be able to view information about the people who visit your site, such as their conversation history. Sprout Social also allows you to manage reviews of your business Facebook, TripAdvisor, and Google My Business.

Sprout Social also offers more expensive plans that you can choose if you are looking for more features. Some of the features included with these plans include integrating your Zendesk account, reports regarding how effective your posts were in reaching your followers, suggested replies for Twitter, the use of automated Chatbots, mobile apps, and notifications when your pages are experiencing higher rates of volume than is typical.

Pros

  • Smart Inbox allows you to respond to messages across all of your social media accounts in one convenient location.
  • When you have finished replying to a message, you can mark it as complete to prevent it from cluttering up your view.
  • You can manage reviews of your business.

Cons

  • You will need to pay for the Professional Plan or Advanced Plan to be able to take advantage of the various reports that can be generated.

Buying Guide

A social media management tool is a great investment for social media managers, small business, and big businesses alike. With a social media management tool, your work will be more streamlined, your social media postings will be more frequent and targeted, and your business will soon be able to reap the rewards. However, not all tools offer the same features, so you will definitely want to take some time to compare what each tool has to offer before signing up for one.

First look for a tool that is easy to use and will help keep you organized. Find one with a dashboard that will help you keep track of multiple clients, view comments and messages, and see which posts are scheduled when.

You will also want to look for a tool that can help you tailor the posts you create to each of the different social media platforms you use. This can help ensure that the information you post is having the greatest impact on your followers through each platform.

Some social media management tools allow you to view information about your page followers and categorize them into different groups. This can help you sort them out by who comments the most, customers who make purchases, and so on.

Finally, be sure to choose a management tool that will allow you to generate useful reports. Whether you are sharing these reports with a client, or just using them for your own information, they can help you monitor how effective your posts are at reaching your intended audience. They can also help you identify areas where you may need to modify your posts or improve your responsiveness to your page followers.

Top Pick

Our favorite social media management tool is Sendible. Sendible is great because it can be integrated with so many different social media platforms and other tools to help you get the most out of it.

Sendible also makes it easy to design and schedule posts for all the different social media networks. It will also allow you to edit your posts and make tweaks to ensure they are optimized for your followers on each platform.

Sendible

The reports generated by Sendible can be instrumental in evaluating how effective your posts were. You can view the number of people that were reached by each post as well as how many people actually interacted with the post. This information can help you make modifications to your posts to reach and engage more of your followers.

We think you'll find that Sendible makes it much easier to manage your social media accounts. You'll also love the positive effect this will have on your business. Don't delay; sign up with Sendible today!

Frequently Asked Questions

What Is a Social Media Management Tool?

A social media management tool is designed to help you manage a social media account. It can help you monitor and respond to comments on your posts or schedule new posts for your page. Some management tools are specialized and only allow assist with one form of social media (i.e. Facebook, Twitter, etc.). However, many tools are designed to assist you with managing all of your accounts across most social media platforms.

Is a Social Media Management Tool Worth the Investment?

Yes, the investment you make in a social media management tool can definitely help you streamline your time. Especially if you have multiple social media accounts, it can help you monitor all of them from one location. You'll also be able to schedule posts which can allow you to post more frequently or during the times your customers are most likely to be engaged. Scheduling multiple posts during the same time is a much more efficient use of your time than getting on social media every few hours to create a new post.

How Much Will a Social Media Management Tool Cost?

The cost will vary based on the different providers. The number of social media users and how many people you want to access the account will also affect the cost.

REFERENCE & RESOURCES


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