It’s been a few months since I started my own eCommerce business. I’m not going to lie, it still has its challenges even today. But I am quick to overcome them in my own creative way. One of the things that I always keep a close eye on is the numbers. How many orders are we getting a day? How much money are we making? And how many items do we need to re-order so we don’t have to deal with backorders?
These are the many questions that you’re probably asking yourself right about now. And believe me, you’re not alone. I needed an eCommerce software that will help me keep tabs on all the numbers for my stores and be able to grow my business the way I saw it as fit.
A friend of mine who is also into eCommerce told me about PinnacleCart. I’m not going to lie, running my store using this software was easy, painless, and helped me set it up the way I wanted it. Do you think your current eCommerce software is good enough? You probably haven’t seen PinnacleCart and what it can do -- yet.
Design Your Store the Way You Want It
I don’t know about you, but I like to have my store designed the way I want it. The last eCommerce software that I used would limit me to how I could design it. This meant switching up theme after theme. It was a nightmare. I would switch one them with another and I would hate it. Not so much with PinnacleCart.
I want my stores to be as user-friendly as possible. That way, they can be able to navigate the site and get what they need. But if you are comfortable with pre-made themes, PinnacleCart does have them available. If I were you, I’d play around with them for a bit so you get a few ideas of how you want to design your own store.
More Traffic = More Sales
Let’s face it -- without traffic you won’t get a single sale. Sure, not everyone who visits your site will buy something. So how do you get traffic that will get you the sales? Well, you can post your items on Amazon and sell it there or set it up to where your products and even your store is visible in the Google Shopping search results.
I cannot tell you how many times people have found my store just shifting over to the Google Shop tab. I can do just fine with paid advertising, but a good chunk of my traffic has come from Google.
Not to mention, I was able to utilize the built-in SEO tools so I was able to optimize my website for Google and make it more visible for specific keywords. It’s a really important tool to have in your arsenal if and when you need to bring in a nice healthy flow of traffic to your store. I’m no expert on SEO, but I know enough to where I can be able to appear on page one of Google for certain keywords and products.
Store Management Made Easy
As I mentioned before, I am a stickler for numbers. I always study how many sales I’ve been getting per day along with how much I’m making. Also, I can check to see which of my items are selling like hotcakes and which ones are performing poorly. A friend of mine told me to pay attention to what is making up 80 percent of my sales.
Typically 20% of the products I’m selling will make up that much. But I don’t want to throw numbers at you. It was just something that I’ve learned from people who have been around the block a couple of times. It makes my job so easy knowing I can discontinue one product due to poor sales and order more of the hot-selling products to meet demand.
Payment Gateways for Safe and Secure Checkouts
I get that a lot of people don’t do online shopping. It’s because they hear horror stories about how their most sensitive information can be compromised. I understand this fully and I do my best to make sure that all of my shoppers are able to pay with a credit card or with PayPal and be confident in knowing that it is all safe.
Of course, I want to build that mutual trust with customers (especially my repeat customers). There are plenty of compatible payment gateways to choose from. But I like to keep it simple. So I programmed my stores to accept either Stripe or PayPal. About half of my customers pay with credit or debit cards anyway (and the other half with PayPal). So I’m always accepting payments that are easier for my customers.
Make Marketing Simple
Once again, my love for numbers has really made me more market savvy. That’s because I pay close attention to the Google Analytics numbers and figure out my demographics.
This way, I am able to put my marketing strategy to the test. Especially when I’m doing paid advertising so I get the right people in front of my store and get the right customers paying me day in and day out.
I highly suggest that you forget about Shopify, Magento, or any other eCommerce platform you might be using right now and consider PinnacleCart. I have been so impressed with what they’re able to put together an eCommerce platform that will definitely make your store stand out.
If you are the kind of eCommerce store owner that likes to monitor your store’s activity and wants to find a way to make it grow much more, a good platform like PinnacleCart will never steer you wrong. You’d be crazy to pass up the opportunity to try it out for a 14-day trial.